An end-to-end product experience connecting entertainment professionals with networking, talent discovery and hiring opportunities — all within one industry-focused ecosystem.
From professional identity to opportunity discovery.
Role
End-to-End UX/UI Designer
Product
Professional networking + hiring platform
Platforms
Mobile app + web application
Status
Mobile app live
100K+
App downloads
50K+
Registered users
2K+
Professional profiles
1.5K+
Jobs posted
93%
Profile completion
96%
User satisfaction
34K+
Monthly active users
40K+
Applications / connections
The entertainment industry is built around relationships, reputation, portfolios and opportunity. Yet much of the professional ecosystem remains fragmented across social platforms, messaging apps, personal networks and informal hiring channels.
Traditional professional platforms are designed around corporate job histories — not around crews, casting, credits and creative portfolios. The workflows that entertainment professionals actually use never had a product built for them.
Traditional professional networking
Entertainment-specific networking
Text-first résumé profiles
Portfolio and proof-of-work first
Generic job titles
Roles, crafts and crew categories
Broad professional graph
Industry-specific network
Formal application funnels
Fast discovery to conversation
Corporate hiring workflows
Project, casting and crew based hiring
Entertainment professionals had the talent, skills and portfolios — but there wasn't a dedicated professional ecosystem connecting the right people with the right opportunities.
Professional relationships were often distributed across Instagram, WhatsApp, Facebook and personal networks.
Hiring managers lacked an efficient way to discover talent based on specific roles and niche skills.
Traditional social profiles were not structured around entertainment portfolios, roles and professional capabilities.
Job opportunities and hiring conversations often happened through scattered and unstructured communication.
How might we
How might we create a professional ecosystem where entertainment talent can build credibility, discover opportunities and connect with the right people more efficiently?
Side A — Talent
Side B — Hiring
Discovery was qualitative — conversations with professionals on both sides of the industry, combined with competitive and market analysis. No formal usability study or survey data was collected at this stage.
Stakeholder discussions
Competitive analysis
User discussions with entertainment professionals
Discussions with casting and hiring professionals
Market behaviour analysis
Product requirement analysis
“Entertainment professionals need their work to be visible, not just their job title.”
“Images, videos and previous work are critical to professional credibility.”
“Hiring professionals need to identify suitable talent quickly without navigating long workflows.”
“Users need confidence when connecting with unfamiliar professionals.”
“Users expect categories, skills and roles that reflect how entertainment work is actually organised.”
“When I am looking for talent or work opportunities in the entertainment industry, I need a professional platform where I can showcase my skills and connect with relevant professionals so that I can grow my career efficiently.”
When
Looking for work or talent
I need
A trusted professional ecosystem
So that
I can discover, connect and hire efficiently
The opportunity was not simply to create another social platform. It was to connect professional identity, networking and hiring into one focused ecosystem.
Build profile
Discover people
Connect
Discover opportunity
Apply / hire
Communicate
Build reputation
One of the biggest UX challenges was balancing two very different behaviours: social networking and professional hiring. Four primary experiences gave every user goal a clear home.
Explore professionals, content and talent
Find and apply for opportunities
Connect and communicate professionally
Build and showcase professional identity
Mobile app
Home / Discover
Jobs
Messages
Profile
Web application
How do we make professional profiles media-rich without making them feel cluttered?
How do we combine social networking and professional hiring without confusing the user's mental model?
How do we help hiring managers find relevant talent quickly?
How do we create trust when users are connecting with people they may not know?
“Let the work speak first.”
Problem
Entertainment professionals need to showcase visual work, but placing too much media on one screen can create visual overload.
UX response
Outcome
Users can communicate both who they are and what they have created without relying on a traditional text-heavy résumé.
“Give every user goal a clear home.”
Problem
A social networking experience and a hiring workflow have different user goals.
UX response
Outcome
The experience creates clearer mental models between discovering people, finding opportunities and communicating.
“Reduce the distance between search and decision.”
Problem
Hiring professionals need to quickly narrow down suitable candidates.
UX response
Outcome
Hiring managers can move from broad discovery toward relevant talent more efficiently.
“Make credibility visible at the point of decision.”
Problem
Entertainment hiring is relationship-driven. Users need confidence before connecting or considering someone for an opportunity.
UX response
Outcome
Trust becomes part of the product experience rather than something users have to establish outside the platform.
Early profile concepts prioritised media visibility, but created too much visual density. I refined the hierarchy by separating identity, skills and portfolio content into clearer sections.
The visual system was designed to feel distinct from traditional professional networks while maintaining usability, credibility and consistency.
Color
Primary
White
Secondary
Accent — gradient
Typography — Montserrat
Montserrat Regular
Regular · 400 · 14px – 18px
Montserrat Medium
Medium · 500 · 16px – 20px
Montserrat Semi Bold
Semi Bold · 600 · 20px – 32px
Montserrat Bold
Bold · 700 · 24px – 48px+
Buttons
Navigation
Traditional professional profiles prioritise text. LetsFAME needed to prioritise proof of work.
What
Identity block with role and location
Why
Establishes who the professional is in one glance.
What
Skills as structured tags
Why
Makes capability scannable and searchable across the platform.
What
Portfolio grid above experience
Why
Proof of work carries more weight than job history in this industry.
What
Video and image media tiles
Why
Entertainment work is visual; text alone under-represents it.
What
Experience and credits
Why
Adds professional context behind the visual work.
What
Verification signal
Why
Reduces hesitation at the moment of connecting.
Discovery was designed around professional relevance rather than generic social engagement.
Filters map to how the industry actually organises work — craft, role and skill rather than generic job titles — so a casting professional can move from a broad category to a shortlist without leaving a single screen.
Requirements sit above the fold and the application CTA stays persistent, so the decision to apply never requires backtracking. Profile data is reused at application time to keep friction low.
Once the right person or opportunity is discovered, communication needs to feel direct and professional.
Conversations carry professional context — the role, the job or the profile they started from — so both sides know why a thread exists. That context is what keeps the tone professional rather than social.
The mobile app was designed around frequent networking and opportunity discovery, while the web experience provides more space for advanced workflows and professional management.
Mobile
Web
Reduced onboarding complexity
vs
Detailed profile customisation
Prioritised getting users into the product faster while allowing richer profile completion later.
Simple job posting
vs
Advanced filtering
Kept initial job creation focused and avoided overwhelming recruiters.
Mobile-first launch
vs
Advanced web capabilities
Prioritised the mobile experience for the initial product while extending complex workflows into web.
As an end-to-end designer, I worked closely with product, development and marketing teams to balance user needs, business requirements, technical feasibility and brand consistency.
Developer collaboration
Marketing collaboration
From defining the experience structure to designing the final interfaces and collaborating through implementation, I contributed across the product lifecycle.
100K+
App downloads
50K+
Registered users
2K+
Professional profiles
1.5K+
Jobs posted
93%
Profile completion
96%
User satisfaction
34K+
Monthly active users
40K+
Applications / connections
The product successfully moved from concept and design into a live mobile experience.
Created a dedicated profile model designed specifically around entertainment professionals.
Introduced structured categories, skills and roles relevant to entertainment.
Created a foundation for connecting entertainment talent with professional opportunities.
Brought networking, discovery, jobs and communication into a focused ecosystem.
Quantitative validation to be added from product analytics and usability testing.
96%
User satisfaction
90%
Task success
93%
Profile completion
79%
Job application success
83%
Retention
“Generic professional networking patterns don't always translate to specialised industries.”
“For entertainment professionals, portfolios, media and previous work are central to professional identity.”
“Verification and professional credibility are not only operational concerns — they directly influence how users perceive the product.”
“Networking, hiring, business goals and user needs often pull in different directions. Good UX creates clarity within those competing priorities.”
These are future opportunities, not existing features.
Recommend relevant professionals based on skills, portfolios and job requirements.
Improve talent discovery using role, experience, skill and availability signals.
Allow professionals to introduce themselves through short-form video.
Create stronger trust signals for professionals and organisations.
Help hiring teams understand job performance, candidate engagement and hiring activity.
Recommend relevant people, opportunities and networking connections.
Entertainment runs on people, relationships and opportunities.
LetsFAME brings those connections into one professional ecosystem — helping entertainment professionals build their identity, discover opportunities and connect with the right people.
My role was to turn that vision into a product experience that could scale across networking, discovery and hiring.
